Branding Photography
Branding photography bridges the gap between professional headshots and lifestyle photography. You need photos of more just your face. You need branding photos that show your personality and your "brand."
Whatever is needed to best show off your brand - you. These are great for use in your website, social media and even advertising. They can include product and promotional photograph as well.
These are custom designed sessions to suit your needs and photography uses. Indoor, outdoor, studio.
You name it and I will make it happen.
Branding Photography Sessions
- Pre-Shoot Discovery Session
- 1-3 hr Session
- Mood & Style Board
- On-Site Hair and Makeup
- Customized Location Scouting
- Detailed Timeline and Shot List
- Multiple Setups and Looks*
- All Final Images
- Retouched Images
- Online Gallery and Ordering
Pre-shoot Discovery Session includes:
Determine Image Use - website, headshots, customer experience, social media, magazine feature, press release, etc. We determine your needs first, then build a shot list around that. In some instances your session can be all of these. I also leave in time to capture those unplanned unique ideas as well.
Inspiration Share - we share images of locations you like, overall visual style, clothing, lighting - this begin to build your mood and style board.
Locations - based off the mood and style board, I will find locations that support it. This may be a combination of outdoor and indoor locations. Whatever we determine that fits your brand and looks the best.
What is
Branding Photography?
Branding photography is an essential aspect of creating a strong brand image. It is a custom created library of images to convey a brand's story, values, and personality to its target audience. Through branding photography, companies can showcase their products, services, and culture to their customers in a visually appealing and engaging way.
How do I use my brand photos?
Having custom branding photos make it really easy to keep your customers and brand followers up to date with new annoucements and products and stay on top-of-mind.
Having this library to pull from creates brand consistency with all your social media and will help narrow in on your brand style and presence.
What makes branding photography good?
You can make customized photography to follow with your brand initiatives and you get very specific with your targeting. What better way to market to specific customers than by showing them with your products or engaging in your services. Your branding photos will be most effective if you are targeted and plan out your photography sessions and the messaging that will go with it.
Liven up your newsletter and email communications
Adding some great branding photos to an otherwise boring text email will definitely grab your viewers interest and also help continue that feeling of connectedness.
Create a better website experience
There is no better way to communicate the value of your service than by showing it with strong experiential branding photography. Creating clear and strong imagery will enable your prospective clients and customers to see themselves working with or using your brand. If they feel they understand you and your service prior to even meeting, the photos have done their job.
Overall, branding photography is an essential tool for creating a strong brand image and establishing a connection with your audience. By considering these key elements and working with a professional photographer and/or agency, you can create visually stunning images that showcase your brand's unique story and personality.
What does a
Branding Session
include?
Here are some key elements to consider when creating branding photography:
- Define your Brand
- Create Visual Consistency
- Product Photography
- Lifestyle
- Human Element
Before creating any visual content, it's important to have a clear understanding of your brand's identity. This includes your brand's mission, values, personality, and target audience. This will help guide your photography choices, ensuring that they align with your brand's overall messaging and tone.
To create a strong brand image, it's important to maintain visual consistency across all platforms. This means using similar styles, colors, and themes in all of your branding photography. Consistency creates a sense of familiarity and helps to establish your brand's visual identity in the minds of your audience.
If you're selling products, it's essential to have high-quality product photography that showcases your offerings in the best possible light. This means using professional lighting, backgrounds, and composition techniques to create visually appealing images that highlight your products' unique features.
Lifestyle photography is a great way to showcase your brand's personality and culture. This type of photography often involves showing your products or services in real-world settings, such as in use by customers or in a natural outdoor environment. This helps to create a sense of authenticity and relatability that can resonate with your audience.
Including people in your branding photography can add a personal touch and help to create a connection with your audience. This can involve featuring your employees or customers in your images, or simply showing people interacting with your products or services.
When Should you update your
Branding Photos?
This depends on the type of business you have and how quickly it changes. Generally speaking, it is best to update your branding photography at least every 1-2 years to ensure it accurately reflects your business and its values.
Reasons to update your branding photography
- Stay Current: Keeping your branding photography up to date helps ensure that your business is represented accurately and that your message is communicated effectively.
- Keeps your brand fresh: Regularly updating your branding photography keeps your brand looking current and modern.
- Showcase growth: If your business has grown or changed since the last time you updated your branding photography, it’s important to update your photos to show potential customers the progress you’ve made.
- Highlight new products or services: If you’ve added new products or services to your business, you’ll want to make sure your branding photography reflects that.
- Improve customer engagement: Updating your branding photography can help to improve your customer engagement as it will show customers that you are actively working to keep your business up to date.
How do you plan a
Branding Photo
Session?
Planning a branding photo session involves several important steps to ensure that the photos capture your brand's essence and messaging. Here are some steps to consider:
- Define your brand
- Choose a theme and location
- Hire a photographer
- Create a shot list
- Choose props and outfits
- Plan hair and makeup
- Schedule the shoot
- Promote the shoot
Before you start planning your photo session, you need to have a clear understanding of your brand identity, messaging, and target audience. This will help you determine the type of photos you need to capture and the style of the shoot.
Decide on a theme and location for the photo session that aligns with your brand's identity and messaging. For example, if you're a fitness brand, you may want to have a photo shoot in a gym or outdoor setting that showcases fitness activities.
Find a photographer who specializes in branding and has experience shooting similar brands. Look at their portfolio to ensure their style matches your brand's aesthetic.
Work with your photographer to create a shot list that outlines the types of photos you want to capture, including product shots, lifestyle shots, and headshots.
Select props and outfits that align with your brand's messaging and theme. For example, if you're a skincare brand, you may want to have products and skincare tools in the photos.
Decide on hair and makeup looks that align with your brand's aesthetic and messaging. Hire a professional hair and makeup artist to help you achieve the desired look.
Set a date and time for the photo session that works for you, your photographer, and any other team members involved.
Use social media and other marketing channels to promote the photo session to build excitement and engagement with your audience.
